Liquid Agency Brand Marketing

Our management team.

Liquid was founded by industry veterans who are passionate about building brands and creating a respected, well run business. Over the last few years we’ve built a management team to help us accomplish our goals — and we feel lucky to work with such a talented and dedicated group.

Marty is a recognized thought leader in brand strategy, innovation, and design whose insight helps transform businesses from the inside out.
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Professional Bio:
Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as an identity designer, art director, copywriter, journalist, package designer, magazine publisher, and brand consultant.

By the mid-1990s he had developed hundreds of brand icons, retail packages, and other communications for companies such as Apple Computer, Adobe Systems, Netscape Communications, Eastman Kodak, and Hewlett-Packard.

In 1996 he launched CRITIQUE, the magazine of design thinking, which quickly became the leading forum for improving design effectiveness through critical analysis. In editing CRITIQUE, Neumeier joined the growing conversation about bridging the gap between business strategy and customer experience.

In 2002, Marty Neumeier launched Neutron, a design think tank based in San Francisco focused on internal brand-building processes that drive organizational change. While at Neutron, Marty authored a series of three “whiteboard overview” books, titled THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY, which have been hailed as breakthroughs by Fast Company, BusinessWeek, and Harvard Business Review. ZAG was recently named one of "The Top 100 Business Books of All Time."

In 2009, Neutron merged with Liquid Agency, where Marty now serves as Director of Transformation. His recent DVD, called MARTY NEUMEIER’S INNOVATION WORKSHOP, offers a peek at how he works with Liquid’s clients to drive organizational change. Marty travels extensively as a speaker and workshop leader.